News a la Carte
We have all heard that the print media industry is losing viewership to online venues. There have been a lot of ideas proposed from letting print media die to printed blogs. Time magazine is trying an interesting experiment. They are offering a self-selected magazine (very web 2.0) that draws content from five different magazines into one that is composed of your favorites. For the five-issue introduction, there is no charge. They are calling it Mine. It reminds me of what has happened to the music industry. Remember when you had to buy an album or CD from a band you liked, and maybe you liked half the songs and wished the other half wasn’t there. Now you can go to iTunes and just download the songs you want. Well, Time’s experiment reminds me of that. Instead of buying five magazines, each with some content I want, there will be one magazine with what I’m looking for. Ironically you can order this magazine in a digital or print version. I guess they want to see which medium gains the most popularity. I ordered it for myself, and, well, I ordered the print version. And I’ll repeat, it’s free! I still prefer doing my reading from print. I’m notoriously bad about printing out what I find online, or if someone sends me an electronic file. I’ll come back and report after I’ve gotten my first magazine.
