There is a lot of movement in the newspaper industry. All too often we read about yet another newspaper closing down. Even some of the established giants of the news industry like the New York Times are struggling to stay afloat. They are looking for new ways to stay relevant, and to produce revenue. There have been many suggestions and attempts to change such as going online only, which would seem like a good solution, but apparently it isn’t generating the needed revenue. Maybe those readers who are online want something different than a traditional newspaper on their computer screens. Personally, although I really like newspapers, I have been reading the New York Times online headlines version for a couple of years now. It’s a clear, concise summary of the news, that I can explore more deeply with a simple click. So if I grew up with newspapers and like them, yet I only seek my news online, one can only imagine that the younger people and older online converts are doing the same.
Newspapers serve a vital role in our society. Even the Supreme Court has recognized the value of good news reporting to keep government honest and accountable. They have ruled to protect the role of reporters many times throughout our country’s history. Facing the loss of our newspapers in this country is as much a social threat as it is a cultural and economic loss. One movement that seems to address many of these issues is the localization of news reporting. This keeps the scope of the reporting within a certain demographic area, which should assure local interest, as well as encourage local advertising. The idea of having more localized reporting means that the reporters have an opportunity to become more deeply involved in the workings of their community. Some of these attempts are using the “Citizen Journalists”, or non-professional reporters. This turns the reporting into primarily a printed blog, which I believe has some value, but I think we are better served by having professional reporting by people who know how to flesh-out and vet a story.
I blogged earlier about the Printed Blog which is a local model, but depends on the Citizen Jounalists and Bloggers. A recent start up is Patch. While it has been associated with Google, which should get your attention, this isn’t technically correct, yet. One of Google’s top executives, Tim Armstrong, president of advertising for North America and Latin America, has used his personal investment fund to back the efforts of a hyperlocal (newly popular term, get used to it) reporting model. It has taken root in New Jersey, and is planning to expand into Connecticut soon. See the article in Muckety for more details. This is an encouraging approach. I hope it has early success and that Google snaps it up and grows it. The model is using professional reporting with local news gathering, reporting and advertising. This seems to me to be a sustainable model and one that I would like to have in my area. I’m not quite sure what direction the larger-area reporting will take. I still want to know what’s going on in my state, country and the world. We need a sustainable model for that type of reporting.
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